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The world's best beer: Skinny Blonde
Sunday, February 28
A guy walks into a bar. He orders a beer. Beer has hot blonde clad in red bikini on the label. Guy finishes beer. Blonde on label rewards guy by stripping her bikini off. True story.
Skinny Blonde beer uses ink that disappears with heat - and beer - to create this cheeky marketing ploy. The brainchild of Hamish Rosser, who plays the drums for Australian rockers The Vines, and his mates – actor Richie Harkham and artist Jarrod Taylor – it was a “drunken idea that actually worked.”
“It’s a really popular beer, more in the bottle than on tap,” says Crystal Lee, a barmaid at Bondi’s Beach Road Hotel, the first pub in Australia to serve Skinny Blonde.
“But that’s to do with the fact that the chick’s bikinis come off when people drink it,” she adds.
The beer, which has an alcohol content of 5.2%, is equally as popular among men and women – men for the bikini factor and women for the taste and the fact that it's a low-carb ‘healthy’ beer.
I'm not much of a beer drinker, but that might change if they start stocking Skinny Blonde here. Skinny Blonde is currently available primarily in Sydney, although it is possible to work out a deal with The Beer Store if you're desperate for an entertaining party drink.
(via The Times)
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